The Social Media networks redefined the way businesses deal with their clientele. Before these, companies have spent hundreds of thousands for advertising, training and eventually, employing individuals to take care of customer services. And even when they have the best individuals to address the needs of their customers, their scope is limited, which is unlike social media, particularly twitter.

With twitter, companies such as service-oriented like #hotels can reach out boundlessly with everyone who is connected on the web. These #hotels tweet to their followers and followers of trending topics about their offers especially when they have promotions or special events that might interest the netizens and travelers. The profile description is even an effective way to provide an overview of what the #hotels have for you.

@FairmontHotels, for instance, has “impressive collection of world-class hotels” as its profile description. It is short, yet, powerful in meaning. Most of its tweets are about resolving issues tweeted to them by their valuable clients. In matters of seconds, the concern is resolved.

@fourseasons creatively maximized the services of twitter. It has localized accounts to designate its location like @FSSantaBarbara or @FSAustin or @FSBoston. @fourseasons, the main account, spies on keywords or the trending topics that netizens are interested in and actively participate.